The Back Calculation of Trump's Sports Shoes with Goods

On February 17th local time, former US President and Republican candidate for the 2024 presidential election, Trump, appeared at the sneaker convention in Philadelphia, Pennsylvania and launched his personal brand sneakers: Never Surrender. This sports shoe is priced as high as $399 and is all gold.

Trump showcased his supporters a pair of high top sports shoes that were all gold and included elements of the US flag, with the letter T representing Trump printed on the tongue. Meanwhile, Trump said, "I've been wanting to do this for a long time, and I have some great people working with me who came up with this. This is something I've been talking about for 12 or 13 years, and I believe it will be a huge success."

"In the history of our country, no US president has ever released their own sneakers," said Chase Young of Culture Kicks, introducing Trump A fan bid $9000 just to get a pair of sneakers with his signature. Buyer Roman Schaff said on Twitter that he will pass on these things to his children, but they will currently be displayed in the office.

While selling sneakers, the company is also selling new Trump perfume, including "Victory47 cologne", with Trump's own golden head printed on the bottle cap, and a slightly subtle perfume, packed in a curved white bottle. In addition, the company also provides Trump's superhero talisman, which includes the superhero image of Trump wearing red, white, blue, and gold clothing.

As a former president and Republican candidate for the 2024 presidential election, why did Trump suddenly bring sports shoes and spare no effort in promoting them? It is reported that this is related to the huge fines suffered.

On February 16th local time, a judge in New York ruled that Trump was guilty of fraud by exaggerating his net assets to deceive banks and other lenders, and was required to pay a fine of $355 million. Trump was also prohibited from serving as an executive or director of any New York company for three years. On the 17th, Trump stated that this case was a complete scam. "This is a terrible thing happening, this case is completely a scam, it's a scam, no victims, no breach of contract, no damages, no complaints. Nothing, nothing." This may have been the trigger for Trump's outburst.

On the evening of February 17th local time, Trump said at a rally in Michigan, USA, "Our President, he is a very low IQ person. I bet that among all presidents - we have had many presidents - Joe Biden is the lowest IQ president in history."

In addition, Trump also stated, "Joe Biden and the fascists who controlled him are threats to democracy. Democracy is now under threat, and he is not smart enough to know about it. But he has people who control him, and this guy can't even walk down the podium. He can't even find the stairs. He can't even say two words clearly."

Currently, Trump's campaign path also seems to face many variables. Originally, since the start of the Republican primary in the 2024 US presidential election, Trump has won three games, with a very clear advantage within the party. But recently, he was ruled not to have presidential immunity in his attempt to overthrow the 2020 federal election, which means he may face further lawsuits.

In addition to the pressure brought by multiple criminal charges such as attempting to overturn the election and concealing confidential documents, Trump also faces multiple civil lawsuits involving allegations of sexual assault and defamation, all of which require significant compensation payments.

Not surprisingly, Biden's campaign team mocked Trump's personal act of selling shoes, accusing him of selling pirated shoes and plagiarizing the designs of other brands of sneakers. However, for Trump, using his influence to drive sales may really be a good business. And at the same time, we can also use the brand of sports shoes to establish a strong character image of never surrendering. Why not do it?