On January 12th, BYD officially announced that it will become the official travel partner for the 2024 European Championship. BYD's new energy vehicles will serve as the official vehicles for the 2024 European Championship, providing travel services for the event. This is the first time that the European Championship has partnered with new energy vehicle brands, and it is also the first time that they have "married" Chinese automotive brands. The "two-way trip" between the European Championship and BYD stems from a high degree of compatibility between their values and brand strength. The concept of "striving for dreams" represented by football coincides with BYD's spirit of "achieving dreams".
Strong Alliance, Joining Hands to Assist Green Development
This cooperation aims to promote sustainable travel and green dreams in the future, and jointly provide global consumers with greener and smarter modes of transportation. This news undoubtedly injects new vitality into the global automotive and sports industries, and also demonstrates BYD's leadership position in the global new energy vehicle market.
As a new member of the official travel partner for the 2024 European Championship, BYD's joining undoubtedly subverts the traditional automotive industry landscape. Among numerous automotive giants, BYD stands out and leads the trend of the new era. This is not just a business decision, but also a fit of values between both parties. The concept of "striving for dreams" represented by football complements BYD's spirit of "achieving dreams". This major cooperation will inject new vitality into the European Championship and bring more opportunities for BYD's development.
In future collaborations, BYD will provide a series of high-quality new energy vehicles as official vehicles for the European Championship, allowing audiences on the field and official event areas to experience the quality charm of BYD's new energy vehicles firsthand. This measure not only provides an opportunity for global consumers to showcase BYD's strength, but also enhances the brand image. It also provides more convenient and environmentally friendly travel options for on-site audiences, further promoting the expansion of the new energy vehicle market.
Win win cooperation will generate huge commercial value
In this way, with the help of the European Cup, BYD will make its voice heard in the European and even global markets. As one of the most important football events in the world, the European Championship has a wide audience and enormous commercial value, with top tier partners in the industry. Previously, Volkswagen was the travel partner for the European Championship, and this time BYD took over. This is not only the first time that new energy vehicle brands have teamed up with the European Championship, but also the first time that Chinese automotive brands have been closely linked to such a heavyweight event. In my opinion, this is not an ordinary business partner replacement event, but rather a horn for new energy vehicles to launch a general attack on gasoline vehicles, which is an inevitable trend of the times.
Of course, for the European Championship, this is also a win-win result. BYD's spirit of "achieving dreams" coincides with the concept of "striving for dreams" advocated by football, and being able to work together with the European Cup to promote green development also demonstrates BYD's current position. In just the past year of 2023, BYD's annual sales exceeded 3.02 million vehicles, winning the championship of brand sales in the Chinese automotive market, sales of Chinese automotive companies in the Chinese automotive market, and sales of Chinese automotive market groups. It also won the championship of sales in the global new energy vehicle market.
When the new energy vehicle leader BYD and one of the most exciting events in the world, the European Championship, are combined, it is a perfect match, and both sides have a high degree of discussion and a sense of mutual achievement. It is reported that BYD's new energy vehicles will serve as the official vehicles for the European Championship, providing green transportation services for the event and promoting the green and low-carbon transformation of the event. Moreover, multiple models of BYD will be unveiled at the European Championship venues and official fan squares, giving European consumers the opportunity to fully experience the technological charm of new energy vehicles and the infinite possibilities of future transportation.
The European market has a promising future
Since going global in 2021, BYD has achieved excellent results in the European market. Currently, BYD's 5 models have entered 19 countries in Europe, with over 230 stores opened, and are highly recognized and loved by local consumers.
In December 2023, BYD announced the construction of a new energy vehicle production base in Hungary to help build a green "ecosystem" in the local area. With leading advantages in technology, safety, quality, and market, BYD's new energy vehicle footprint has now covered six continents worldwide, covering more than 70 countries and regions in more than 400 cities.
In 2024, BYD will also launch multiple models in the European market, and the Tengshi brand plans to enter the European market. In the future, BYD and Tengshi will further provide local consumers with higher quality new energy products and a more green and low-carbon lifestyle.
