Japan's Sharp Corporation announced its entry into the electric car market

In this ever-changing era, cross-border seems to have become the only way for enterprises to pursue new growth points. However, when Japan's Sharp Corporation, once famous for its televisions and home appliances, announced that it was officially entering the electric car market, people could not help but laugh and ridicule. This is not only because of the span of its business areas, but also because of the strategic confusion and market misjudgment revealed behind this decision, as if it was a well-planned but doomed to be full of bumpy "big gamble".

In recent years, with the increasing global attention to environmental protection and the rapid development of new energy vehicle technology, the electric vehicle market has become the "sweet spot" pursued by many enterprises. From the sudden rise of Tesla to the transformation of traditional car companies, the field of electric vehicles has become a blue ocean. However, Sharp's entry into this seemingly rich water of opportunity is a bit out of place, even out of place.

Sharp, a brand once known for technological innovation and quality excellence, its brilliant achievements in the field of home appliances are still talked about by many people. But now, in the face of dramatic changes in the market and its own shrinking business, Sharp seems eager to find new growth points to revive its fortunes. As a result, the electric vehicle market has become a "lifesaver" in its eyes, and a seemingly brave cross-border journey has kicked off.

However, crossover is not easy, especially in the technology-intensive electric vehicle industry. Tesla and other pioneers have built strong technical barriers and brand influence, while traditional car companies are also accelerating their transformation, constantly investing in research and development, and strive to occupy a place in the field of new energy vehicles. Sharp, as a latecomer, can imagine the difficulty of getting a share of this Red Sea.

Even more worrying is that Sharp's technology accumulation in the field of electric vehicles is almost zero. This means that it must not only face fierce market competition, but also invest heavily in technology research and development and personnel training. Such an investment is undoubtedly a heavy burden for Sharp, which has been in trouble. Even more ironic is that when Sharp announced its entry into the electric vehicle market, it did not seem to give a clear technical route and market positioning, which can not help but make people doubt the seriousness and feasibility of its decision.

Sharp's cross-border move, the market reaction can be described as hot and cold. On the one hand, some people understand that Sharp is seeking a way out of transformation; On the other hand, there is more ridicule and questioning. Some people jokingly called Sharp's move "not doing business", that it should focus on the field of home appliances deep cultivation; There are also concerns that Sharp will repeat its mistakes and fall into the trap of blind expansion again.

What's more interesting is that some netizens have even begun to tease Sharp's electric car name. It is suggested to name it "Sharp · TV wheel", implying that it applies TV screen technology to automotive display; Others have proposed a "Sharp refrigerator truck," alluding to the fact that its electric vehicles will have refrigerator-like storage space. Behind these seemingly absurd proposals is actually a kind of irony and dissatisfaction with Sharp's cross-border decisions.

Some analysts pointed out that Sharp's move may be more out of a helpless move. Faced with the saturation of the home appliance market and the increasingly fierce competition, Sharp needs to find new growth points to support its performance. The electric vehicle market as an emerging field, although the competition is fierce, but also contains huge opportunities. Sharp hopes to rebuild its brand image and diversify its business through the crossover electric vehicle market.

However, such a strategic transformation does not happen overnight. Sharp needs to face the challenges of technology, capital, market and other aspects. If it is not handled properly, it will not only fail to achieve the expected goal, but may aggravate its financial distress. Therefore, Sharp must keep a clear head and cautious attitude in the process of entering the electric vehicle market, so as not to repeat the mistake.

In general, Sharp's entry into the electric vehicle market is a cross-border journey full of unknowns and challenges. In this journey, Sharp needs to face not only the pressure of technical barriers and market competition, but also the doubts from consumers and the market. For other companies, Sharp's cross-border attempt is also undoubtedly a lesson worth thinking about: cross-border need to be careful, do not let the dream come to nothing.