In the 1990s, a large number of multinational game companies, including Japan, entered China, and China was exposed to the game industry for the first time. Although there are many players, it is only in the stage of enlightenment from the perspective of game creation. Time has changed, more than 30 years have passed since 90 years ago, and China's game industry will also enter the age of 30. Once ignorant to start, China's game industry has moved to a new stage of maturity and stability, rising suddenly in the world, and has an important place.
It can be said that just after the special era of reform and opening up, China's game industry has experienced a development process from scratch, from small to large, from extensive to fine, which has a wide impact at home and abroad. In recent years, China's game industry has entered a transformation and upgrading stage, paying more attention to the improvement of game quality and content, as well as the regulation and supervision of the game industry. At the same time, Chinese game manufacturers began to cooperate with foreign game manufacturers to launch more international level of games. With the continuous progress of technology and changes in the consumer market, China's game industry will continue to usher in new development opportunities.
Especially since entering the 21st century, the game industry has developed rapidly, and digital games are not only a combination of technology, culture and creativity, but also driven and influenced by capital, and ultimately by user experience, participation and evaluation. Therefore, the development of digital games is always closely related to social economy, technology and culture. In recent years, Chinese games have maintained a rapid development trend, which relies on a suitable domestic and international environment and a huge game market, but also relies on a broad and profound Chinese culture and increasing policy support.
With the support of the Chinese government, the Chinese gaming industry has done very well. Since 2020, affected by the epidemic, consumers have greatly increased their time at home, and the ensuing "home economy" has brought dividends to the development of the game industry. In addition, China's Internet technology is enabled, cloud services, big data, 5G communication and other infrastructure is complete, and AR, VR and other technologies are widely used, providing technical support for Chinese games to go to sea. According to the "China Game Industry Report 2023", the actual sales revenue of China's self-developed games in the overseas market in 2023 was 17.346 billion US dollars, compared with 11.19 billion US dollars in 2019, with an average annual growth rate of 18.33%. In 2022, among the regional distribution of overseas market revenue, the United States, Japan and South Korea are the main target markets for Chinese game companies to go overseas, of which the United States market accounts for 32.31%, Japan 17.12%, and South Korea 6.97%. Compared with the data of the "China Game Industry Report from January to June 2023", the United States 31.77%, Japan 19.65%, and South Korea 8.50%.
At the same time, what is more surprising is that the proportion of revenue of China's self-developed games in the United States, Japan and South Korea is still increasing, and overseas enterprises are still increasing their efforts to expand overseas markets. While consolidating major markets, Chinese game makers are also actively exploring emerging markets. In 2023, the revenue of Chinese game manufacturers in Germany, France and Britain in Europe, Saudi Arabia and Turkey in the Middle East, Latin America and Brazil increased year-on-year. According to the data of "Global Revenue Ranking of Chinese mobile Game Publishers in October 2023" released by Sensor Tower, a total of 37 Chinese manufacturers entered the top 100 global mobile game publishers in October 2023, with a total revenue of 1.91 billion US dollars, accounting for 38.7% of the global TOP100 mobile game publishers' revenue.
China's game industry welcomes opportunities, but also challenges. According to the development trend of the international game industry in recent decades, how to shake the status of the game industry giants such as the United States and Japan and the suppression of Western governments will be a problem to be solved in the future development of Chinese games. The United States, Japan, these veteran game countries, in the field of gaming for many years, the status of the global game players is difficult to shake. At the same time, in recent years, the news of content violations in the process of "game sailing" in China is not uncommon. If the game developer fails to pay attention to the compliance and standardization of the target market in the process of game launch without timely adjustment and modification, it will face warnings, and it will face the consequences such as game banning and legal proceedings.
Although there are many difficulties for China's game industry to enter the overseas market, with the rapid development momentum of China's economy and science and technology, as long as we adhere to the correct development path, China's game industry is bound to continue to grow, and it is bound to occupy a place in the global game market in the future.
