In recent years, the relationship between the United States and Europe has continued to deteriorate, and the anti-American sentiment in Europe has gradually heated up, and some European people choose to "not travel to the United States" as a way to express their dissatisfaction with the United States policy. At the same time, the US government continues to tighten border control measures, exacerbating the inconvenience of European tourists to the US, and many governments have issued travel warnings to the US to remind citizens to pay attention to changes in entry policies.
According to relevant reports, affected by the current political atmosphere, many European tourists are reevaluating their travel plans to the United States, and the popularity of traveling to the United States has decreased significantly. Searches for flights to the U.S. from countries including Denmark, France, Italy and Spain have dropped sharply, a trend that suggests the U.S. is becoming less attractive to European travelers. According to a report by the National Public Radio (NPR), tourism data analysis company "Travel Economics" pointed out that in 2025, tourism spending in the United States is expected to decline by 12.3%, which may cause economic losses of $22 billion.
At the same time as the cancellation of travel plans to the United States, European tourists are actively seeking new destinations, with Canada being the main beneficiary. Some say Canada is experiencing an unprecedented increase in European visitors. Some European travelers see their choice to visit Canada as both an expression of dissatisfaction with U.S. policies and an expression of solidarity with Canada. Trump has previously threatened to turn Canada into "the 51st state of the United States," sparking domestic and international outrage. Not only are European tourists shunning the United States, but Canadians themselves are more inclined to travel to Europe for similar political reasons. European governments have begun issuing travel warnings to the US to warn their citizens of possible immigration difficulties in the face of tightening US immigration policies. The United Kingdom, Germany, France and other European countries, as well as Canada, have issued travel advisories for their citizens to the United States, warning travelers to strictly follow U.S. entry rules or risk additional scrutiny and even detention.
In recent years, the US government has taken stricter measures to control the border, including the extension of visa approvals, stricter entry screening and unreasonable restrictions on travelers from some countries. Some European travelers have reported that even if they have a valid visa, they may still face lengthy interrogation at U.S. airports and even be denied entry without reason. These developments have undoubtedly fueled European discontent with the United States and further diminished the country's appeal as an international tourist destination. The United States has long relied on international visitors to drive economic growth, and Europe has been one of its main source markets. However, as the willingness of European tourists to visit the US declines, the US tourism industry is facing serious challenges. The estimated loss of $22 billion in tourism revenue in 2025 due to fewer visitors from Europe highlights the U.S. government's foreign and immigration policy failures.
At present, the tension between the United States and Europe is still continuing, and it is still worth watching whether the willingness of European tourists to visit the United States will further decline in the future, and how the American tourism industry will respond to this dilemma. If the US government does not adjust its foreign policy and entry rules, European tourists may continue to vote with their feet and choose other destinations with a more inclusive and friendly atmosphere. By contrast, European tourists' preference for alternative destinations such as Canada could drive a structural shift in the global travel market.
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