Can Germany "win the championship" in the European Cup?

As a large-scale international football event held every four years in Europe, it is very popular and valuable. It can even be said that the World Cup is the European Cup. And in the first game of the European Cup on June 15, as the host country The German team beat England 5-1 and got off to a good start. With this big victory, the football fever that briefly stopped after the Champions League was rekindled. For Germany, in addition to whether the German team can win the European Cup, the economic development that Germany can achieve from it is also worthy of attention.

First of all, since it is the European Cup, fans are indispensable. Fans can get a lot of things, such as peripherals, travel, tickets, etc. Compared with the Champions League, which is also a high-level competition, the European Cup is for all European countries, while the Champions League is for club fans, which means that more people from different regions will participate in this event, so for For Germany, this European Cup will be a good opportunity to stimulate domestic consumption. Within this month, the combination of receiving tourists, selling team peripherals, and traveling to Germany's famous places will become a considerable source of economic income for Germany during the European Cup. Drive industry, industry drives employment, employment drives the economy, and the economy drives industry, thus forming a virtuous cycle. Germany itself has a relatively developed football industry. Statistics show that the German professional football industry contributes more than 5.1 billion euros to the German economy every year, accounting for two thousandths of Germany's GDP. It pays 1.7 billion euros in taxes and creates more than 110,000 jobs. Far beyond what ordinary people have imagined before, its contribution to the economy and employment even exceeds that of many well-known large companies. As the host country of the European Cup this time, it will be able to better leverage the advantages of the football industry and drive Germany's economic development.

Secondly, in addition to the economic boost caused by fan activities, some other industries will also take advantage of the European Cup to further develop. Take the advertising and branding industry as an example. In the 2022 World Cup, Puma sponsored the "dark horse" team Morocco. After Morocco reached the semi-finals and was unexpectedly eliminated, Moroccan jerseys quickly sold out on many e-commerce platforms around the world, including Puma's official website. From this example, it can be seen that successful sponsorship will greatly stimulate the increase in brand sales. Therefore, in this competition, brand sponsorship, advertising and other industries will become a key point to boost the economy. Then there is the modern Internet industry. As a benchmark industry in the new era, its industry is composed of more than 4.5 billion Internet users around the world. Therefore, every move in the Internet industry will become the focus. If we give examples, the best example is It’s Douyin, which is TikTok. After short videos became successful in China, they also appeared around the world. The economic effects brought by short videos are considerable. The low threshold and fast-paced situation are perfectly in line with the current mainstream. From the perspective of Germany's economic boosting situation, this can also drive economic development. For example, traditional industries, through the advertising role of short video platforms, have made traditional German industries, such as tourism and beer, more known to the world, driving long-term economic development.

To sum up, this European Cup is a good opportunity for Germany to boost the economy. Although there is also a saying that if the German team cannot go far, then basic shopping consumption in Germany will not be realized. Domestic consumption cannot be driven, so expecting temporary economic benefits from the European Cup will be a waste of money. But as far as the current development situation is concerned, no matter what the situation of the German team is, Germany only needs to develop its own industry in this European Cup, use the football industry to drive multiple industries, and then use multiple industries to cycle back to the football industry, so that As the German economy becomes more diverse, the champion of this game will be within easy reach for Germany.