Recently, the hottest topic in the world is undoubtedly OpenAI company released the latest "Vincennes video" large model Sora, the company also announced a series of samples, showing the amazing video generation effect of Sora. According to its website, Sora inherits the image quality of DALL·E 3 and the ability to follow instructions, and can generate up to one minute of high-definition video.
Given the powerful capabilities of Sora, its release has no doubt once again triggered a high level of attention in the entire market. Some people believe that Sora's innovative model architecture has opened up a new way for the development of large models, others believe that the launch of Sora has greatly advanced the date of the arrival of general artificial intelligence, and market participants said that the popularity of Sora is inseparable from the superb marketing of OpenAI. It is foreseeable that the emergence of Sora will undoubtedly prompt artificial intelligence to lead a new round of industry changes and form a strong impact on some industries.
So what's so amazing about the mighty Sora? OpenAI showed several clips of Sora's video content, and these clips alone are enough to shock people. Sora can not only understand the needs of users, but also know how these things exist in the real world. Creators only need to enter a text, and Sora can automatically generate up to a minute of HD video. Incredibly, Sora can not only accurately grasp the complex meaning of user text, but can also separate different elements and transform them into video content with specific creative ideas that look like the work of professional directors, videographers and editors.
Some may ask, these features are not surprising, including Runway, Pika Labs, and Stable Video many software have similar features, Sora is different? One of Sora's most impressive technological breakthroughs is the amount of video it outputs. Runway is capable of generating 4-second videos that users can extend up to 16 seconds, which is the longest AI-generated video ever recorded in 2023. Stable Video also offers 4-second videos, while Pika offers 3-second videos. In this respect, Sora can kill all opponents in 1 minute.
Second, Sora has the qualities of a world model. The so-called world model is to model the real physical world, so that machines can produce a comprehensive and accurate cognition of the world like humans. This feature makes AI video generation smoother and more logical, reduces the training cost of video models, and improves the training efficiency. At the same time, Sora video in terms of composition, color, creativity and operation mirror, are showing a clear movie style, whether it is a mirror in the end or multiple camera positions can be seamlessly switched, and even the expression of "actors", which is not available in the previous Vincennes video products. It can be said that OpenAI has taken the entire AI video industry to a higher level.
Sora is so amazing, the most directly affected by the video peers, especially some small video creation companies. After the release of Sora, AI video startups collectively wailed, whether it is video length, or picture precision, or detail integrity, or multi-lens shooting, Sora is far beyond the video of these small startups, and it is not too much to describe the crushing. While there is still a lot of room for improvement and growth in the AI video space, the future of these small companies' ability to compete with OpenAI remains a huge question mark. At the same time, it will shake the future game rules of film, television, advertising and game industries. Industry insiders are mainly worried about the use of existing materials for AI training, the frequent use of AI tools to generate content in the future, which not only infringes the copyright of the creators' existing works, does not give them enough return, but also affects the creators' future work opportunities and space.
The development and progress of science and technology has always been a necessary factor for human progress. The birth of Sora is bound to bring a lot of changes and destroy many people's jobs, but from the perspective of the historical process of human development, it is undoubtedly a good thing. Only when more SORas are born continuously, can human beings continue to make progress.
