July 10, 2025, 9:26 a.m.

Technology

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OpenAI to release web browser to challenge Google Chrome

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OpenAI, which has revolutionized the field of artificial intelligence, is setting its sights on the battlefield of Internet browsers. According to multiple sources, the company plans to launch an AI-driven browser in the coming weeks, aiming at the market dominance of Google Chrome. This move not only marks another bold breakthrough for OpenAI in the field of technology, but is also likely to reshape the global network ecosystem and pose a substantial threat to Google's advertising empire and control of user data.

OpenAI's browser is centered on "AI agents" and completely subverts the traditional browsing mode. Users will complete interactions through a conversational interface similar to ChatGPT, reducing the frequency of jumping to websites. The built-in AI "agent" can automatically perform tasks such as booking and form filling, turning network operations into efficient conversation processes. This design not only improves the user experience, but also enables OpenAI to deeply intervene in user behavior data, providing key support for subsequent product iterations. On the technical level, the browser is built on Google's open source project Chromium, and at the same time absorbs many former Chrome executives to ensure the dual protection of technical foundation and strategic reserves.

Google Chrome has long occupied two-thirds of the global market share, and its user behavior data is the core pillar of Alphabet's advertising business. Hundreds of billions of dollars of advertising revenue each year depends on the accurate user portraits and traffic guidance provided by Chrome. The entry of OpenAI will directly shake this system. If its 400 million weekly active ChatGPT users migrate to the new browser, Google's advertising positioning efficiency and search traffic entrance may face diversion. The US Department of Justice is accusing Google of monopolizing online search and demanding the divestiture of Chrome. The addition of OpenAI has undoubtedly added new variables to the antitrust game.

AI browsers have become a new focus of technological competition. In addition to OpenAI, startups such as The Browser Company, Brave and Perplexity have launched similar products to seize market share through automated tasks and intelligent interactions. Google itself is also accelerating its layout, and AI models such as Gemini 3 are about to be released to meet the challenge. In this competition between giants and rookies, OpenAI is expected to become the most threatening challenger with its huge user base and native AI advantages of ChatGPT.

OpenAI's ambitions are not limited to browsers. In May this year, it spent $6.5 billion to acquire the startup company of Jony Ive, Apple's former design director, and officially entered the hardware field. The collaboration between browsers and AI devices may build an ecological closed loop covering personal and work scenarios. In addition, the new model that OpenAI is about to open source will also provide algorithm support for browsers at the technical level, further consolidating its competitiveness.

The entry of OpenAI may trigger a "paradigm shift" in the browser market. The "jump-type interaction" of traditional browsers may gradually give way to the "conversational operation" of AI agents, and the redistribution of user data flows will reshape the advertising ecosystem. For Google, this is not only a battle for market share, but also a test of data sovereignty and the foundation of the business model. The antitrust lawsuit of the Department of Justice and the challenge of OpenAI form a double pressure, forcing Google to accelerate innovation to maintain its advantage.

In this game between technology giants, OpenAI uses AI as a spear to directly hit the core of Google's defense. In the coming months, the battle in the browser market will become more and more intense, and the triangular relationship between users, data and advertising is ushering in an unprecedented opportunity for change.

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