Google will use its upcoming smartphones to seize the opportunity and surpass its competitors, and attempt to seize the leading position in the artificial intelligence market for smartphones. It is widely expected that this American company will launch its Pixel 9 smartphone series during the "Google Made" event. This press conference is earlier than usual, and Google will announce this news before Apple releases the next generation iPhone.
Firstly, the next catalyst for Google's stock price may be in the near future, when Google will hold an event to showcase its new Pixel 9 smartphone that supports artificial intelligence. With the release of Apple's iPhone 16 this fall, Google will vigorously promote the artificial intelligence features of the Pixel 9 series. Bank of America analysis stated in a report that personal mobile assistants may become a unique AI driven feature in new smartphones. Google may announce the release of a more personalized version of the Google Digital Assistant, called Pixie, integrated with Gemini. This new generation of artificial intelligence assistant is expected to have multimodal features, such as the ability to take photos of objects to learn how to use them or obtain routes to purchase locations.
Apple announced at the Worldwide Developers Conference that it will integrate OpenAI's ChatGPT into Siri voice assistant and iOS 18. The new AI features will only be available on the iPhone 15 Pro/Pro Max and the upcoming iPhone 16 models in September.
Secondly, as of August 12th, Google's stock price has risen by 16% in 2024. Google's stock price hit a historic high of $191.75 on July 10th. But against the backdrop of market rotation and withdrawal from the technology and artificial intelligence sectors, Alphabet's stock price has fallen sharply along with the seven giants. With Google's share price rising since 2024, whether the Internet giant is worth buying depends on fundamental and technical factors as well as each investor's own goals, strategies and risk tolerance.
On the other hand, the biggest suspense of Google's stock price is still whether the emergence of AI will cause significant damage to Google's core Internet search business. At the same time, a federal judge ruled that Google violated the anti-monopoly law and monopolized the Internet search advertising market through unfair commercial means. Alphabet pays Apple $20 billion annually to make Google the default search engine on iPhones, which is a core part of the government case.
In addition, in January of this year, Samsung launched the Galaxy AI feature in its new smartphones, which can translate and transcribe conversations for users, and help with photo editing and other tasks. In June of this year, Apple previewed the so-called Apple Intelligence and plans to bring more artificial intelligence features to the iPhone later this year and beyond, including an agreement with ChatGPT manufacturer OpenAI to integrate AI chatbots into Apple software.
Overall, artificial intelligence tools have become the main battlefield for innovation in the field of technology. Google may extensively discuss its Tensor chipset and how it can provide a competitive advantage in offering AI experiences on new phones. Google may spend a lot of time discussing AI features and why its devices outperform competitors. Under Ostrow's leadership, Google aims to strengthen its position in the hardware market and establish a foothold in long-term competition. This strategic initiative highlights Google's commitment to innovation and development in the technology industry. By integrating key teams led by Ostrow, Google has demonstrated its intention to drive progress in artificial intelligence technology and break through the boundaries of the smartphone industry.
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