The Economic Wave Brought by Ne Zha 2

Why is little Ne Zha making such a splash in various industries? First of all, the success of Ne Zha 2 has brought a spring of development to related enterprises such as special effects companies and sound studios. In order to create the stunning visual effects and immersive audio experiences in Ne Zha 2, the production team has carried out in - depth cooperation with many top - notch special effects and sound enterprises. During the production process of Ne Zha 2, these enterprises have continuously invested in research and development resources to improve their technical levels and innovation capabilities. A well - known special effects company developed a new water fluid simulation technology to present the grand scene of the battle between Ne Zha and Ao Bing at the bottom of the sea. This made the flow of seawater and the light and shadow effects more realistic, bringing an unprecedented visual impact to the audience. This technological breakthrough was not only applied in Ne Zha 2, but also provided new ideas and methods for the development of the entire film and television special effects industry, promoting the progress of industry technology.

At the same time, the distribution link of the film has also reaped rich rewards due to the popularity of Ne Zha 2. During the publicity and promotion process, the distributor made full use of various online and offline channels and innovated marketing methods, achieving remarkable results. They cooperated with major social media platforms and launched a series of interactive activities, such as the "Ne Zha invites you to watch the movie" topic challenge, which attracted a large number of users to participate. The topic reading volume exceeded 1 billion times, greatly increasing the film's popularity and attention. At the same time, the distributor also held many preview screenings in major cities across the country, inviting audiences to watch the film in advance, and attracting more people to the cinema through word - of - mouth. These successful distribution strategies have provided valuable experience for the distribution of other films, prompting the entire distribution industry to pay more attention to innovative and diversified marketing methods.

Finally, for the screening link, the high box - office of Ne Zha 2 has also brought substantial profits to cinemas. In order to meet the viewing needs of the audience, cinemas increased the number of screening sessions of the film, and in many cinemas, there was a hot scene where tickets were hard to come by. According to statistics, during the release of Ne Zha 2, the average attendance rate of cinemas across the country exceeded 80%, and the attendance rate of some popular sessions was as high as 100%. This not only increased the income of cinemas, but also drove the development of industries around cinemas. For example, the sales of snacks such as popcorn and drinks increased significantly. Cinemas also took this opportunity to upgrade their facilities and services, introducing more advanced projection equipment and comfortable seats to provide audiences with a better viewing experience, further promoting the development of the entire screening industry.

Moreover, the popularity of Ne Zha 2 has also triggered a linkage boom in the consumer market. Many brands have launched co - branded products in cooperation with the film, setting off a sales boom on e - commerce platforms. Mengniu launched three milk products in cooperation with Ne Zha 2. Since the film's release, the sales volume on JD has exceeded 5 million yuan. Among them, Mengniu's pure milk with the Ne Zha IP has the best sales, and the Mengniu A2 milk with the Ne Zha IP has the fastest growth rate. The brand Tutou Mama launched a new product, "Olafluor Anti - Cavity Children's Toothpaste" in cooperation with the film. Through two IP linkages and new product launches on JD's New Product Magic Cube, the turnover in 7 days after launch increased by 383% compared with the previous period. This co - branded product became the top - selling toothpaste of the Tutou Mama brand, and also successfully drove the brand's turnover in February to increase by 50% year - on - year. According to incomplete statistics, up to now, more than 20 brands have cooperated with Ne Zha 2, covering many fields such as food, daily necessities, and automobiles. The hot sales of these co - branded products have not only brought new sales growth points to the brands, but also further expanded the brand influence of Ne Zha 2, achieving a win - win situation for the film and the brands.

The peripheral products of Ne Zha 2 have also set off a rush - buying boom in the market, fully demonstrating the strong vitality of the IP derivative market. In addition, cultural and tourism projects with Ne Zha 2 as the theme are being built in several regions. Ne Zha 2 has single - handedly driven the consumption boom of the entire Chinese national style series. More than half of every ten people consume for little Ne Zha, whether it is watching online or buying offline products. Even the street - front night markets are vigorously promoting the market economy by riding the wave of Ne Zha.