The logic behind the sharp drop in BMW car prices
On New Year's Day 2026, BMW China announced a "systematic value upgrade" covering 31 main models, triggering an earthquake in the luxury car market: the flagship pure electric model i7 M70L dropped by 301000 yuan, the domestic M235L fell below the 300000 yuan mark, and the 2 Series four door coupe dropped to 208800 yuan, setting a new low for the price of domestic BMW models in China.
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