South Korea's microneedle cosmetics false propaganda is rampant, and the supervision strikes to maintain market order

In this era of information explosion, every advertisement tries to grab the attention of consumers in the most eye-catching way. However, when these claims cross the line between true and false, they not only damage the rights and interests of consumers, but also erode the foundation of trust in the market. Recently, the Korean Food and Drug Safety Department conducted a comprehensive investigation of the micronicle-related cosmetic promotion pages on the Internet, which undoubtedly sounded the alarm for this grandiose wind. The survey results show that more than 80% of the propaganda pages have false and exaggerated propaganda, this figure is shocking, it is worth our in-depth analysis and expose the truth behind it.

Microneedle technology, originally an innovation in the medical field, delivers drugs directly to the dermis or deeper tissues by precisely penetrating the skin to treat or improve specific skin problems. Its scientific and rigorous nature has been widely recognized in the medical community. However, when this technology was introduced into the field of cosmetics, and was dubbed "microneedle cosmetics", its nature has quietly changed.

The survey in South Korea found that many microne cosmetics propaganda such as "into the skin deep", "promote cell growth", "detoxification of the skin", "enhance immunity", etc., not only far beyond the definition of cosmetics, but also in the invisible misleading consumers, cosmetics and pharmaceuticals mixed up. Such confusion is not only a disregard for consumer knowledge, but also a blatant challenge to the bottom line of the law. Cosmetics, as a supplement to daily skin care, its core function is cleaning, moisturizing, sunscreen, etc., rather than treating diseases or changing physiological functions. Any propaganda that goes beyond this should be considered false propaganda.

The vigorous development of South Korea's functional cosmetics market is undoubtedly a highlight of the global beauty industry in recent years. The rapid growth of the market size has not only attracted the influx of many brands, but also intensified the competitive situation of the market. In this context, in order to stand out among many products, some brands take risks and use exaggeration and false publicity to attract consumers' attention.

The rise of microneedle cosmetics is a typical representative of this phenomenon. Major brands have launched so-called "high-tech" and "revolutionary" microneedle products, claiming to bring unprecedented skin care results. However, behind these glossy propaganda, there is a serious violation of consumers' right to know. They take advantage of consumers' curiosity and pursuit of new technologies, magnify the efficacy of cosmetics infinitely, and even compare them with pharmaceuticals, thus inducing consumers to engage in irrational consumption.

In the face of such rampant false propaganda, the timely action of the Korean Food and Drug Safety Department is undoubtedly a powerful rectification of the market chaos. However, we also have to face up to the fact that the lag of supervision has been exposed in this incident. At the beginning of the popularity of microneedle cosmetics in the market, the regulatory authorities failed to follow up in time and strictly reviewed and checked the relevant publicity content, leading to the growing wind of false publicity.

Fortunately, the Korea Food and Drug Safety Agency has recognized the seriousness of the problem and has taken decisive measures. Not only the relevant web pages were blocked, but also the territorial jurisdiction department was contacted to conduct an in-depth investigation of the companies involved. This series of actions has undoubtedly injected a shot in the arm into the market, and also sent a clear signal to all cosmetics companies: any behavior that violates laws and regulations and damages the rights and interests of consumers will be severely punished.

This incident has also sounded the alarm for the majority of consumers. In the pursuit of beauty and health on the road, we should always keep a clear head, rational treatment of all kinds of advertising. In the face of those seemingly magical, but in fact false propaganda, we must learn to distinguish the true and false, not blindly follow the trend, not easily believe.

At the same time, we should also actively improve our knowledge level and understand the difference and boundaries between cosmetics and pharmaceuticals. Only in this way can we make the right choice in the complicated market and protect our legitimate rights and interests.

The exposure of the false publicity of microneedle cosmetics in South Korea is an important event in the process of market self-purification. It makes us see the ugly face of false propaganda, and also makes us more determined to fight false propaganda and maintain market order.

In the future, we expect the Korean Food and Drug Safety Department to continue to strengthen supervision and conduct a comprehensive rectification of the cosmetics market, so that false propaganda has no place to hide. At the same time, we also call on all cosmetics companies to abide by business ethics, operate with integrity, and win the trust and support of consumers with truly high-quality products and services. Only in this way can we make the market healthier and more prosperous.