中国咖啡连锁品牌瑞幸称，该公司与中国白酒品牌茅台联合推出的含酒精咖啡“酱香拿铁”，首日销售额突破1亿元（人民币，下同，约1893万新元）。
根据瑞幸咖啡官方微博星期二（9月5日）上午发布的消息，酱香拿铁单品首日销量也突破542万杯，刷新瑞幸的单品纪录。
综合路透社和中新经纬报道，售价38元的酱香拿铁，星期一（9月4日）以半价19元开卖，号称“每一杯都含有贵州茅台酒”，迅速吸引消费者，外卖和自取订单都排起长队。
在社交网络上，酱香拿铁相关话题也登上微博热搜和抖音热榜。
不过，这款咖啡的火爆，也引发了饮用后是否涉及酒驾的话题。瑞幸官方微信小程序客服回应称，酱香拿铁含53度贵州茅台酒，酒精含量低于0.5度，但不建议未成年人、孕妇、驾驶人员、酒精过敏者饮用。
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