June 9, 2025, 6:54 a.m.

商业

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瑞幸:酱香拿铁首日销售额突破1亿人民币

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中国咖啡连锁品牌瑞幸称,该公司与中国白酒品牌茅台联合推出的含酒精咖啡“酱香拿铁”,首日销售额突破1亿元(人民币,下同,约1893万新元)。

根据瑞幸咖啡官方微博星期二(9月5日)上午发布的消息,酱香拿铁单品首日销量也突破542万杯,刷新瑞幸的单品纪录。

综合路透社和中新经纬报道,售价38元的酱香拿铁,星期一(9月4日)以半价19元开卖,号称“每一杯都含有贵州茅台酒”,迅速吸引消费者,外卖和自取订单都排起长队。

在社交网络上,酱香拿铁相关话题也登上微博热搜和抖音热榜。

不过,这款咖啡的火爆,也引发了饮用后是否涉及酒驾的话题。瑞幸官方微信小程序客服回应称,酱香拿铁含53度贵州茅台酒,酒精含量低于0.5度,但不建议未成年人、孕妇、驾驶人员、酒精过敏者饮用。

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