The United States has imposed high tariffs on Indian goods, which has aroused anti-American sentiment in the local area and led to calls for boycotts of American multinational companies such as McDonald's, Coca-Cola and Apple.
Reuters reported that after US President Trump announced a 50% tariff on Indian goods last week, it triggered a rise in anti-American sentiment within India. On social media, the calls for purchasing domestic products and boycotting American ones are growing louder and louder. This move not only worries Indian exporters but also damages the relationship between the United States and India.
The "Swadeshi Jagran Manch" organization, which is associated with the Bharatiya Janata Party led by Indian Prime Minister Modi, held small public rallies across India on Sunday (the 10th), calling on the public to boycott American brands.
People are now beginning to pay attention to Indian products... This is a call to nationalism and patriotism.
This organization also launched a boycott campaign on social media and attached a picture titled "Boycott Foreign Food Chains", featuring the logos of McDonald's and many other food and beverage brands.
Manish Chowdhary, co-founder of the Indian beauty care company Wow Skin Science, also posted a video online, calling for support for local farmers and start-ups to make "Made in India" a "global hot topic".
We queued up to buy products from thousands of miles away. We proudly spend money on brands that don't belong to us, while our manufacturers are struggling to attract public attention at home.
Rahm Shastry, the CEO of DriveU in India, also wrote on LinkedIn: "India should have its own local social media - just like China."
On Sunday, Modi "particularly called on" India to be self-reliant at a rally in Bangalore. He said that Indian technology companies produce products for the world, but "it is time to give more priority to India's needs."
However, he did not name any company.
McDonald's, Coca-Cola, Amazon and Apple have not responded to this.
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