Why is Logitech so foolish?

As a giant that has been deeply involved in the global peripheral market for decades, Logitech has become a benchmark brand in the hearts of countless gamers and office workers with solid product quality and leading technological strength. It has also accumulated a massive number of loyal users in the Chinese market.

However, recently, Logitech's official account released insulting marketing slogans such as "When I lower the price, you're still running over like a dog", which completely ignited consumer anger. Previously, issues such as product pricing double standards, perfunctory after-sales service, and subscription system cutting leeks were also exposed, making the public ask: why would Logitech, which has a high-quality market and user base, make such foolish actions and gradually push itself to the edge of trust collapse? Behind it is the inevitable result of the combined effects of brand arrogance, management loss of control, distorted values, and market double standards.

Logitech's foolishness first stems from the brand arrogance ingrained in its bones, completely ignoring consumer dignity. This vulgar marketing incident is not an accidental mistake, but a concentrated outbreak of the brand's long-term disregard for consumer mentality. The official account of Logitech has distorted consumers' rational consumption and price comparison into undignified profit seeking behavior, and transformed its normal market strategy of price reduction and promotion into a condescending charity to consumers, openly trampling on the bottom line of consumers' personality. What's even more ridiculous is that Logitech has always boasted of "respecting every player", earning a lot of money from Chinese consumers and enjoying huge market dividends, while using extremely insulting language to mock users who pay the bill. This behavior of "eating with a bowl and cursing with a bowl" completely breaks through the bottom line of trust between the brand and users. This arrogance does not come out of thin air. For a long time, Logitech has relied on its market leading position to mistakenly believe that consumers cannot do without its products, treating user love and tolerance as arbitrary capital, and treating consumers as "leeks" from the bottom of its bones, rather than the foundation on which the brand relies for survival. Only then did it make such a low-level and vicious mistake.

Secondly, the internal management is completely out of control, and the risk control system is virtually non-existent, which is the direct driving force behind Logitech's foolish behavior. After the incident, Logitech immediately issued an apology statement, shifting all responsibility to the proxy operating company, stating that it was an individual employee who skipped the review process and released it without authorization, attempting to calm public opinion with the tactic of "blaming the third party". This perfunctory approach further exposed the huge loopholes in its management. As a multinational giant, Logitech has a well-established layout and a complete business system in China, but outsources its core official marketing accounts and brand voice channels to third parties, and lacks effective supervision over its partners.

Furthermore, the serious distortion of business values and the prioritization of interests over user experience are the core roots of Logitech's foolishness. For many years, Logitech has deviated from its original business philosophy of "user centricity" and fallen into the trap of profit oriented thinking, putting profit harvesting first and completely ignoring the actual user experience. In terms of product pricing, Logitech has long implemented a dual standard strategy, with domestic prices far higher than overseas markets. The initial pricing of new products is inflated, and subsequent significant price reductions have hurt the first batch of consumers, causing frequent losses to loyal users; In terms of product strategy, there has been a significant decline in the quality of some products, with frequent issues such as keyboard lighting failures and mouse button malfunctions, but there has been a delay in optimizing and rectifying them; In terms of service model, the unreasonable subscription system is forcibly implemented, and the originally free functions are classified as paid subscriptions, attempting to continuously harvest users through bundled services.

Finally, the contempt and double standard treatment towards the Chinese market make Logitech's foolishness even more unforgivable. As an important global consumer market, China has contributed a considerable share of performance to Logitech, but Logitech has never given the Chinese market the attention and respect it deserves. Compared to overseas markets, Logitech's after-sales process for products in China is cumbersome and difficult to protect rights. The review of marketing content is relaxed, and there are often words and actions that offend Chinese consumers. This discriminatory attitude is essentially disrespectful to Chinese consumers and underestimates the Chinese market. In the increasingly equal global consumer market and the awakening of consumer rights awareness, multinational brands should treat global users equally. However, Logitech still holds outdated prejudices, pursues market double standards, and ignores the emotions and dignity of Chinese consumers. This narrow and arrogant perception is not only foolish in business decision-making, but also short-sighted in brand structure, and will inevitably face collective resistance from Chinese consumers.