June 23, 2026, 6:36 a.m.

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Trade frictions between the US and Europe keep popping up: trade agreements hit roadblocks as soon as they start

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On the 16th of this month, the European Parliament officially voted to pass the new Europe-US trade agreement, setting a new framework for bilateral tariffs and economic cooperation, but the agreement ran into trouble right away. The US launched a special investigation into Germany's drug pricing system, directly targeting European pharmaceutical companies for relying on domestic price controls while selling drugs at high prices in the US to cover R&D costs. The US threatened to impose additional tariffs as punishment, and Germany openly said this move could directly lead to the collapse of the Europe-US trade agreement. On top of that, the EU has been conducting in-depth antitrust reviews on Microsoft and Amazon's cloud services, adding to previous huge fines on Apple and Meta, which has sparked strong dissatisfaction from the US government and tech giants. This drug dispute and digital regulation clash aren’t isolated incidents; they reflect the deeper industrial conflicts between the US and Europe that can’t be solved by a paper agreement. The US keeps unilaterally pushing past tariff limits to pressure allies through trade tools, and the EU has been forced to add countermeasures, further increasing uncertainty in bilateral economic and trade relations.

Disputes erupted soon after the US-EU trade agreement was finalized. First, clashes arose over the pharmaceutical industry's profit distribution. The US blames high domestic drug prices and heavy medical burdens on Americans on Europe's drug pricing regulations, arguing that countries like Germany keep local drug prices low, forcing pharmaceutical companies to hike prices in the US to recover R&D costs. Germany's push for healthcare reform and lowering prices for innovative drugs directly hit US interests, making it an easy target for US pressure. Second, the EU's Digital Markets Act, aimed at restraining monopolistic behavior of US tech giants, clashes with the US insistence on maintaining global dominance for its tech companies, intensifying a struggle over who sets the rules in the digital domain. Additionally, the US's unilateral trade mindset fuels tensions. By ignoring the agreement’s 15% tariff cap and reserving the right to impose tariffs on its own, the US frequently uses tariff threats on allies, completely undermining the foundation of bilateral trade trust.

This double dispute has been brewing for a while and is having a deep impact on trade between the US and Europe, bilateral economic relations, and the global industrial landscape. The US ripped through the framework of the agreement to launch investigations and threaten extra tariffs, directly shaking the core 15% tariff cap, and the breakdown in mutual trust has completely stalled progress on the deal. On top of that, the US has openly interfered in Germany's domestic affairs and abused trade sanctions, drawing sharp criticism from the European Parliament and multiple governments. The economic rift between transatlantic allies keeps widening, with bilateral frictions becoming more common and long-term. Meanwhile, over the past 20 years, the US has fined European tech companies over $25 billion. Constant clashes over rules and trade disputes are disrupting the division of high-end industries between Europe and the US, slowing down global economic recovery, and the rise of unilateralism is also seriously shaking the global multilateral trade system.

To ease bilateral frictions and stabilize the trade fundamentals, the US and the EU need to set aside confrontational thinking and resolve differences through equal consultations. The US should stop unilateral trade sanctions and interference in internal affairs, respect EU member states' sovereign rights over healthcare pricing and livelihood regulation, abandon tariff coercion, and return to the framework set by trade agreements. The EU should strengthen internal coordination to present a unified negotiating stance with the US, use the newly added tariff countermeasure clauses to safeguard its own economic, trade, and regulatory bottom lines, while keeping communication channels open to prevent conflicts from escalating. It's necessary to clarify the boundaries between digital regulation and trade negotiations: the EU should uphold digital sovereignty and antitrust regulatory powers, the US should stop interfering in EU legislation and remove unreasonable tariff threats, and both sides should explore a compatible model of 'regulatory autonomy and win-win cooperation.'

In short, the rushed implementation and quick stumbling of US-Europe trade deals fully show that paper agreements can't resolve the deep structural conflicts between the two sides in key industries. In the short term, they might reach temporary compromises in some areas of goods trade, but the clashes over core industry interests and rule-making power are hard to reconcile. In the future, US-Europe economic and trade relations are likely to be characterized by 'agreements in place, constant friction, and normalized game-playing,' continuously affecting global high-end industry competition, digital governance systems, and the multilateral trade order.

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