Nov. 24, 2024, 12:31 a.m.

Business

  • views:418

What is the commercial value of hosting the Olympics from Paris?

image

As one of the most influential sports events in the world, the Olympics is not only a stage for athletes to showcase their talents and pursue their dreams, but also an important opportunity for countries to showcase their comprehensive strength and enhance their international image. Taking the Paris Olympics as an example, we can analyze in depth the commercial value brought by countries hosting the Olympics.

Firstly, hosting the Olympic Games can greatly promote the development of the host country's tourism industry. Paris, as a world-renowned tourist destination, has attracted tourists from all over the world with the hosting of the Olympic Games. The influx of a large number of visitors and tourists has brought huge business opportunities to local tourism related industries such as hotels, catering, and transportation.

Secondly, the Olympic Games provide vast market and brand promotion opportunities for enterprises of host countries. The Paris Olympics has attracted sponsorship and cooperation from numerous international brands, and local enterprises can also use this platform to enhance their brand awareness and influence. For example, some local sports brands in France have gained more attention and recognition globally by providing equipment and sponsoring events for athletes, thereby expanding their market share. Meanwhile, advertising and marketing activities during the Olympic Games can also stimulate consumption and drive the development of related industries.

Furthermore, the role of the Olympic Games in promoting infrastructure construction cannot be ignored. In order to successfully host the Olympic Games, Paris has carried out large-scale infrastructure renovation and construction, including sports venues, transportation facilities, communication networks, etc. These improvements in infrastructure not only meet the needs of the Olympics, but also lay a solid foundation for the future development of the city. Good infrastructure can attract more investment and talent inflows, promoting economic growth and sustainable development of cities.

However, hosting the Olympics is not without risks and challenges. The host country needs to be cautious in dealing with issues such as huge investment costs, venue utilization after the event, and potential budget overruns. And there are also some negative situations in this year's Paris Olympics, which can be seen from the following aspects:

From the perspective of the opening ceremony, the evaluation shows a clear polarization. Some people believe that it is a visual and auditory feast with great creativity, but there are also many negative reviews. For example, it was pointed out that there were multiple mistakes in the setting and process of the entire opening ceremony, which made people feel a bit "relaxed" from the beginning, as if they had arrived at a large circus performance venue.

       When the delegation entered the venue, due to weather conditions, the organizers did not prepare in advance to prevent rain, resulting in subsequent delegations becoming "drenched chickens". During the ceremony, the Olympic flag was hung upside down, which was considered by netizens as extremely inadequate preparation work. There is also the oolong incident of introducing South Korea as North Korea.    

However, some performance content, such as transgender and "men dressed in women's clothing," are considered a challenge to today's social values, and are directly criticized as "insults" by overseas audiences. Commentators from various countries are also "speechless" or even "shut down" about these performances.

From an environmental perspective, the water color of the Seine River is still relatively turbid, which has raised concerns among many that this year's triathlon and other competitions may not proceed smoothly.

From the perspective of cost and effectiveness, there are leaks showing that the Paris opening ceremony cost 130 million euros, which is on par with the Beijing Olympics, but the presented effect has been criticized as "too much freedom" and "too self-centered", failing to meet the expected level of a world-class event.

From the perspective of online evaluation, the opening ceremony of the Paris Olympic Games has been roast by countless netizens around the world. People feel that it is not like an opening ceremony of the Olympic Games at all, but rather more like a new "literary evening party", and also a "bad" literary evening party. Such an opening ceremony will only have a negative impact on the entire Olympic Games, but also make the audience and athletes "prejudice" against the game.

In short, as a globally renowned sports event, the Olympic Games have enormous commercial value. But if the host city encounters various negative problems during the preparation and hosting process, the risks and adverse effects it brings are also far-reaching. Through reasonable planning and operation, countries can fully utilize this platform to promote economic development, enhance international image, and promote social progress.

 But it is also necessary to have a clear understanding of the risks and challenges involved in order to maximize the comprehensive benefits of hosting the Olympic Games, rather than just focusing on its commercial value and neglecting the balance and improvement of other aspects.

Recommend

The industrial crisis behind Germany's economic winter

On the global economic stage, the German economy has always been known for its strong automotive and manufacturing industries.

Latest

The industrial crisis behind Germany's economic winter

On the global economic stage, the German economy has always…

Bank of Japan monetary policy new trend: Ueda governor speech draws market attention

Recently, Kazuo Ueda, governor of the Bank of Japan (Centra…

An early warning that the US economy is running out of steam

In the global economic landscape, the trend of the US econo…

The United States allowed Ukraine to strike behind the Russian mainland

In today's international political arena, the contest betwe…

Behind the business dispute between Musk and Ultraman

In the dazzling galaxy of technology, Elon Musk and Sam Ult…