The consumption amount of foreign visitors to South Korea in April reached 1.33 trillion won, increasing by 55% and setting a new record high

Data from the Korea Tourism Organization shows that the "global consumption of the Korean Wave" by foreign tourists visiting South Korea in April this year reached 1.33 trillion won, a year-on-year increase of 54.6%, setting a new monthly record.

According to the Yonhap News Agency, thanks to the return performance of the South Korean group BTS held at Gwanghwamun Square in Seoul in March, global consumption of Korean culture reached 1 trillion won for the first time in history that month. Subsequently, BTS launched a world tour in Goyang City, Gyeonggi Province in April, further pushing the figures to new heights.

The so-called "global consumption of the Korean Wave" refers to the figure obtained by subtracting the spending related to tourism, accommodation, transportation and other items that are not within the influence scope of the Korean Wave from the total spending by foreign visitors in South Korea. It covers activities such as watching performances, shopping, cultural experiences, fashion, watching and participating in sports events.

By industry, in April's global Korean wave consumption figures, shopping accounted for 38.4%, followed by beauty and health (22%), fashion (14%), lifestyle and diet (including convenience stores, fried chicken, Japanese cuisine, Chinese cuisine, coffee shops, etc.), Korean cuisine (10.2%), and nightlife culture (1.6%).