Apple reaches movie deal with media mogul Peter Chernin

Recently, Apple signed a cooperation agreement with North Road, an entertainment studio led by well-known media mogul Peter Chernin, marking the expansion of the technology giant's ambitions in the Hollywood film industry. This agreement gives Apple priority access to multiple new film projects being developed by Chernin's company, further strengthening Apple's influence in the field of film production.

First of all, this agreement is not only a continuation of the cooperation, but also means that Chernin's company can continue to make movies for other film companies. It is worth mentioning that Chernin's North Road has had a long-term partnership with Netflix. The films that will be launched on Netflix include the action thriller "Apex" starring Charlize Theron and the horror film "11817", the latter starring Wagner Moura and Greta Lee. Chernin said, "The cooperation with Apple in TV series production has been very smooth. They always provide wisdom, support and innovative ways. We look forward to continuing to create movies with them."

Secondly, Chernin's previous cooperation with Apple has achieved remarkable results. Since Apple launched Apple TV+, Chernin has produced the well-known TV series "See" and "Truth Be Told" for it. In addition, Chernin and Apple are working on a new series "War Chief", starring Jason Momoa, which will premiere in August and is expected to be another important highlight.

In addition, Apple is also accelerating its layout in expanding its film business. Although it has launched popular TV series such as "Ted Lasso" and "Severance" mainly through Apple TV+, Apple has not yet achieved the same success in film production. Therefore, Apple is about to launch "F1", a movie starring Brad Pitt and involving F1 racing, on June 27. This film is regarded as Apple's blockbuster in the film field, symbolizing its determination and ambition to enter Hollywood.

In addition, Peter Chernin is a well-known investor and producer in the American media industry with rich industry experience. Before starting his own entertainment company, Chernin worked as an executive at News Corporation and Fox, and has long worked with media tycoon Rupert Murdoch. The assets under his investment company Chernin Group, including sports platform Barstool Sports and anime streaming Crunchyroll, have performed exceptionally well. At the same time, he has also produced a large number of movies and TV series through North Road Entertainment.

It is worth mentioning that Chernin's cooperation with Fox has accumulated a lot of reputation for him. He has participated in the production of classic movies such as "Ford v Ferrari" and "Planet of the Apes", and produced the TV series "Jessie Goes". In 2020, Chernin reached an agreement with Netflix to produce films such as the "Horror Street" series. However, as the agreement with Netflix expired, Chernin began to look for a new partner and finally chose Apple.

Finally, as Netflix scaled back its film production plans, Apple is accelerating the production of its film content. Apple released several action and heist films this year, such as "The Canyons" and "The Fountain of Youth", which were released on the Apple TV+ platform. And movies that focus more on theatrical releases, such as "Formula 1", will be screened in theaters worldwide first, and then launched on Apple TV+, indicating that Apple has gradually broadened its diversified channels for film distribution.

In summary, behind this series of actions, Apple obviously hopes to gain a foothold in the global film market through cooperation with industry giants such as Chernin. Apple has gradually changed the landscape of Hollywood film production with its strong technological background, abundant financial support and expanding content production capabilities.